WHAT TO THINK ABOUT:

​

Choose a name for your business.

 

Design a logo.

 

Think about a SLOGAN (like “For the next generation of entrepreneurs”).

 

What materials and colour schemes will you use for any packaging or MARKETING materials?

 

Try to make them easy to recognise, with consistent colours and fonts.

 

Don’t copy anyone else’s.

 

Does your branding show what is important for your business?

​​

Will your branding appeal to your intended customers?

 

Build a good reputation: be reliable and helpful to your customers!